Go-To-Market Consulting

Your competitive edge in enterprise sales starts here.

We help education technology companies navigate the complexity of selling into higher education — with the relationships, strategy, and market knowledge that only come from decades in the space.

Start a Conversation Our Services
25+ Years in Enterprise Software Sales
100s of Institutional Relationships
Multi Experience in Multiple Vertical Markets

Proven experience selling into leading institutions

Yale University University of Michigan Ohio State University University of Pennsylvania Northeastern University University of Florida Clemson University Johns Hopkins University University of Alabama University of Maryland University of Georgia CUNY University of Arkansas Ole Miss Yale University University of Michigan Ohio State University University of Pennsylvania Northeastern University University of Florida Clemson University Johns Hopkins University University of Alabama University of Maryland

The Marker Group

Built on 25+ years of enterprise sales leadership.

Enterprise markets don't reward shortcuts. Complex buying cycles, multiple stakeholders, and long-term relationships require experience that only comes from decades in the field.

The Marker Group was founded by a veteran sales leader with 25+ years of experience selling enterprise SaaS across higher education, professional services, and financial services — primarily with PeopleSoft, Oracle, and Workday. From individual contributor to sales management, he's built pipeline, closed transformational deals, and helped teams consistently exceed targets across each of these verticals.

Now, The Marker Group brings that hard-won, cross-vertical expertise to companies looking to enter, expand, or accelerate their go-to-market strategy.

Services

How we help you win.

Every engagement is tailored to where you are in your higher ed journey — from first market entry to scaling an established presence.

01

Go-to-Market Strategy

Market entry, positioning, sales process design, and segment strategy built specifically for higher education buyers. We help you build the playbook — then execute it.

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02

Partnership Advisory

Strategic partnership identification, design, and activation with institutions, associations, and ecosystem players. We help you build relationships that create real leverage.

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03

Executive Consulting

Senior-level advisory for leadership teams navigating critical growth decisions — from organizational design and team development to board-level GTM reporting.

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Why The Marker Group

The difference is depth.

01

Operator, Not Observer

We've carried a bag, built territories, led teams, and closed deals. Our advice comes from doing the work — not watching from the sidelines.

02

Higher Ed Native

We understand institutional procurement, the role of governance, the influence of consortia, and the pace at which higher ed moves. No learning curve.

03

Relationships That Matter

Decades of trust built across research universities, state systems, community colleges, and private institutions. We know the people, not just the personas.

04

Strategic & Tactical

We don't just hand you a strategy deck. We help you build the engine — from lead qualification frameworks to executive engagement playbooks.

Ready to accelerate your Go-To-Market strategy?

Whether you're entering the market for the first time or looking to scale what's working, we'd welcome the conversation.

Start a Conversation trevor@themarkergroup.com